ARCHITECTING INTEL'S GLOBAL A.I. STORY

I led the strategy development, and either wrote or directed the copy and creative, for Intel's global A.I. campaign targeting enterprise IT decision makers and senior business leaders. (This was while working at my previous agency.)

Our primary objective was to feed leads into an education stage nurture, packed with content such as white papers and eguides, like this one.

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We also created a microsite where users could choose their own journey through the three pillars – according to Intel – of developing an enterprise AI strategy.

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